George Savva gave a very interesting and engaging talk on The 8 ingredients needed for a successful sales process.

The 8 ingredients are:

1. Know exactly what your product does for your customer
2. The research work (before you even contemplate writing or calling)
3. The initial call
4. The interview and fact-finding
5. Presenting the solution
6. The close
7. After the sale
8. Why you should know what your ‘customer lifetime value’ is

You can watch the whole presentation here (35 mins)

http://vimeo.com/album/2872623/video/95377534
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