International Bestselling Co-author of “The Go-Giver”, Bob Burg explains that he fell into business, having started out in broadcasting and then moving into sales. In 2008 a little story about a powerful business idea took the business world by storm, when along with John David Mann, Bob co-wrote “The Go-Giver”. He speaks about where the idea for the book came from, which has since gone on to become a national best seller, translated into over 20 languages and has more than 650,000 copies sold worldwide.
Central to “The Go-Giver” is the five Laws of Stratospheric Success – Values, Compensation, Influence, Authenticity and Receptivity – which when used together is able to shift a person’s focus from receiving to giving. Bob elaborates on each of the Laws and admits that the final Law of Receptivity is the one businesspeople often struggle to implement and Bob details why this is the case. Bob clarifies that being a Go-Giver in one’s personal life or in business means to constantly give value to others and not necessarily giving away money and being taken advantage of.
Following the huge success of “The Go-Giver”, two more books were published called “Go-Givers Sell More” and “The Go-Giver Leader”, which Bob says were not in the pipe-line when the first book was printed and were written as a result of public demand. In 2018 Bob’s next book titled “The Go-Giver Influencer” will be coming out and he touches on the topic of influence which is explored in this business parable. Bob mentions the most common questions he gets asked by businesses when he is a keynote speaker at company leadership and sales conferences. Bob also talks about encountering businesspeople who are “Go-Takers” that are successful, however that success is limited and unsustainable.
The principles and five laws of “The Go-Giver” can also be implemented by professional Rugby and sports teams Bob insists, as it is not only in the business environment where giving brings with it success. Through the series of books and the talks conducted by Bob, he has offered so much valuable advice to the readers and audience members over the years, although he has also received value words of wisdom and he tells that story and the impact it had on his business career.