World Rugby CEO, Brett Gosper discusses the key areas the organisation focuses on, which is to grow participation, audience and fan base, as well as player health and putting together major tournaments. As for player assistance in their plans for life after Rugby, Brett says that World Rugby is involved by providing funds to the National Players Association, while an Athlete’s Commission is also part of the organisation’s set-up. Brett speaks about his role as CEO, which keeps him extremely busy coordinating all the different departments within World Rugby, while the greatest achievement he has experience with his team is having Rugby re-introduced into the Olympic Games.
Having been involved in advertising for over 25 years and holding some top executive positions at a number of companies, Brett talks about his experiences in that industry and how he transfers those marketing skills into his current position at World Rugby. From his years spent playing club Rugby in France and representing the Australian U/21 Rugby Union team, Brett mentions the traits as a player that have followed him into his business career and the many similarities between the two. Brett is adamant that the priority for World Rugby is about looking after player welfare, more so than putting deals in place for tournaments and other business related interests.
Brett discusses the reasons for changes to be made to the international calendar in 2020, the progress and areas of delay leading up to the 2019 Rugby World Cup in Japan and the impressive bids put forward by France, Ireland and South Africa to host the 2023 tournament. Going forward, Brett highlights the need for China and India to get more involved in Rugby, seeing Women’s Rugby progress even further and to have continued success at the Olympics and World Cups.
“The ability to understand that people of different skill sets coming together to do an overall job is the most aligned thing between Rugby and business.” – Brett Gosper (World Rugby CEO)